“We saw a significant increase in our marketing performance with the first HubSpot campaign alone, delivering deeper metrics and engagement across our global database. The insights are fascinating and will allow us to be more customer-centric and personalised than ever before.”
Hans Lenz, Managing Director, Engel & Völkers
About Engel & Volkers
Engel & Völkers is one of the world's leading companies specialising in the brokerage of premium residential property, commercial real estate, yachts and aircrafts. With over 800 locations, Engel & Völkers offers both private and institutional clients a professionally tailored range of services.
In Mallorca, Engel & Völkers is extremely successful in brokering properties in prime locations with 18 property shops and a team of around 150 real estate agents.
Challenge
The mallorcasouthwest.com website was intended to give prospects quick access to properties in Mallorca through the local Engels & Völkers licensed network. However, the site was designed on a legacy system built over 10 years ago – resulting in a dated, ineffective digital experience.
Engels & Völkers required a new, interactive and intelligent version of the site, integrated with HubSpot to coordinate all future marketing and sales activity.
Solution
DXG designed and built a new website experience from scratch, delivering a best-in-class user experience with HubSpot and CRM integration. Our solution also included a multi-channel strategy to maximise ongoing performance:
- UX and UI focus
- Dynamic content
- Multiple languages
- Integrated with Head Office property database
- Live data feed
- Mobile responsive
- Complex sales and CRM integration
- Full technical and marketing integration
- A supporting multi-channel, digital marketing and sales strategy
Engels & Völkers teams were also trained on the HubSpot marketing and sales platform, and received additional sales psychology training to increase conversions rates. DXG’s diverse team includes experienced psychologists and data scientists as well as expert marketers.
Results
The website and strategy is continuing to deliver an increase in qualified leads, higher overall conversions, and more granular customer and prospect reporting, with email open rates increasing by 48% and newsletter click-through rates going up by more than 33%.
This has resulted in more intelligent, personalised nurturing tactics and closing techniques, and a planned strategic roll-out to multiple locations/countries.
Not only is overall engagement well above industry standard, but within the first three months, lead capture increased by more than 15%.
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