DXG Blog

Thoughts from the front line of Digital Transformation.

A unique, global perspective

As DXG, we deliver digital transformation across multiple sectors, cultures and continents. This vast experience gives us a unique perspective, and one we’d like to share with you through our blog.

How is Web 3.0 Different from Web 2.0 and Web 1.0?

1 January 1983 is often considered the birthday of the internet. Before this, a few computer networks existed but they didn't have a streamlined or effective way to communicate with each other. On the 1st of January 1983, a new communications protocol was created known as Transfer Control Protocol. Ever since this introduction, the World Wide Web continues t( ... )

Practical Digital Marketing Recommendations you Need for 2022

With 2022 in full swing, marketers over the world are working to ensure that they are keeping up with the latest marketing technology and trends while meeting budgets at the same time. Marketing budgets have taken a significant dip since the pandemic and According to the 2021 Gartner State of marketing budget report, marketing budgets have taken a dip, hitti( ... )

Why you Should Align your Marketing, Service and Sales Departments

Departmental silos lessen overall business organization and hinder growth while fracturing customer service offerings. This is why it is important that all of your teams work together toward a common goal, and in order to do this, walls need to be broken down and departments need to align. 

How is Web 3.0 Different from Web 2.0 and Web 1.0?

1 January 1983 is often considered the birthday of the internet. Before this, a few computer networks existed but they didn't have a streamlined or effective way to communicate with each other. On the 1st of January 1983, a new communications protocol was created known as Transfer Control Protocol. Ever since this introduction, the World Wide Web continues t( ... )

Is Pay Per Click Marketing Still Relevant in 2022?

As the internet continues to evolve, digital marketing tactics progress and shift right alongside. With this in mind, many people have started to question whether or not traditional marketing tactics such as Pay-Per-Click marketing (PPC) have become irrelevant in today's digital landscape. 

The Importance of Marketing Operations for your Business

The term “Marketing Operations” is used to describe the function of the marketing team within an organization. These operations include marketing technology, teams and processes that align to optimize all elements of marketing and sales.