Insights and perspectives from the front line of digital transformation.
DXG delivers digital transformation across sectors and markets worldwide. These experiences give us a rare, real-world perspective on what it truly takes to grow and scale - insights we share here on our blog.
by Tim Witcherley - CEO Dec 23, 2025
Why Some Businesses Soar - and Others Stall: What DXG Has Learned from Transforming Organisations Worldwide. Scaling a business is rarely linear. One quarter you’re accelerating; the next you’re firefighting. After working with organisations across sectors, cultures and continents, we’ve seen the same truth play out time and again: growth and rescue share mo( ... )
by Tim Witcherley - CEO Dec 17, 2025
For many marketing agencies, growth is the goal that everything else revolves around. You win bigger clients, build bigger teams, expand capabilities and deliver more ambitious work. From the outside, the business looks confident, capable and thriving.
by Caryn Oram May 11, 2023
Google Analytics 4 is the most recent iteration of Google Analytics, a free tool that tracks user engagement and website traffic. Released in 2020, GA4 was made available in part to comply with new privacy regulations like the General Data Protection Regulation (GDPR) and also to better meet the demands of contemporary digital marketing. Up until now, Univer( ... )
by Caryn Oram Mar 7, 2023
The direct-to-consumer (D2C) business model has seen a steady increase in adoption over the last few years, and this pattern seems likely to continue in 2023. With the increasing popularity of online commerce such as e-commerce platforms and social media shopping features, it is now simpler for companies to interact with customers directly, and this directly( ... )
by Caryn Oram Jan 12, 2023
It’s the start of a new year, and many of us have assessed the plans and strategies we want to apply in our businesses during 2023. HubSpot is a crucial component of NEXA's general strategy, which is seeking to maximise the use of all the technology we employ, and we’re excited to share some of the newest features HubSpot has launched for 2023. Let's explore( ... )