Christian is the CEO and founder of Markentive. For nearly 10 years he has been helping his clients take the path of digital transformation and grow sustainably with robust technical stacks, Marketing Automation and Inbound Marketing strategies. His pragmatic approach to CRM projects lead to high quality data and successful scalable sales processes.
by Christian Neff - Co-founder of DXG and CEO of Markentive Sep 28, 2021
What's the best way to maximise your CRM project's chances of success? By involving staff from the beginning of the process, proving the benefits the tool will bring to their daily work and supporting them in the first few weeks it is in use.
by Christian Neff - Co-founder of DXG and CEO of Markentive Aug 10, 2021
As such, the CRM “is one of the company's assets” and contains (in theory) all the accounts, contacts, opportunities and other databases, as well as all exchanges and the history of interactions.
