DXG Blog

Thoughts from the front line of Digital Transformation.

Lauren Espach - Social Media & Digital Content Manager at Spitfire

Lauren Espach - Social Media & Digital Content Manager at Spitfire

Lauren joined the Spitfire Inbound team in 2019, and in her role as Social Media and Digital Content Manager, she gets to flex her social and content muscles on a daily basis. With a strong agency background and qualification in Digital Marketing, she specialises in social media with a core focus on content and strategy. A self-confessed bibliophile and coffee snob, she’s also a slave to two felines, two bunnies, and one bearded dragon. “In order for your marketing to be truly great, you must optimise, socialise and integrate.”

What is inbound social media and why do you need it?

Engaging with your audience, and encouraging them to take a desired action, like viewing your latest blog post, in an authentic way, is at the heart of inbound social media marketing.