DXG Blog

Insights and perspectives from the front line of business transformation.

Lindsey Witcherley - Co-founder of DXG & Managing Partner at N/C

Lindsey Witcherley - Co-founder of DXG & Managing Partner at N/C

Lindsey is a strategic marketing leader and co-founder of DXG and N/C, specialising in AI-driven RevOps, CRM transformation and scalable growth systems. With deep experience across multiple sectors, she helps organisations modernise how they acquire, convert and retain customers. Known for her practical, commercial approach, Lindsey blends HubSpot expertise with real-world operational insight to deliver programmes that accelerate revenue and strengthen culture.

The Hidden Cost of Duct-Taping Your Operations

Growth has a way of exposing what was never properly built. What looks like momentum on the surface is often held together by workarounds behind the scenes - until scale applies pressure and the cracks start to show.

Most Agencies Don’t Fail. They Break Under What They’re Carrying.

If you run an agency and things feel harder than they should, you’re not imagining it. You’re also not failing. What we see again and again is this: Most agencies don’t break because the work is bad. They break because the business underneath it can’t handle what it’s being asked to carry.

The RevOps Maturity Gap: Where Most Companies Break

Every business wants predictable revenue, operational clarity and a pipeline that actually converts. Yet most companies stall long before they reach true RevOps maturity. Not because of a lack of tools or ambition, but because the organisation hits a structural gap – the point where demand, delivery and data no longer scale together.

The Delivery Dilemma: When Quality Drops Faster Than You Can Hire

Culture. Process. Systems. Growth should make a business stronger. More clients, more revenue, more capability. But for most organisations – especially agencies and service-led businesses – there’s a point where delivery quality starts to fall faster than you can hire people to keep up.