Caryn is a writer, editor, and book hoarder from South Africa. She joined NEXA in 2022 as a Copywriter for the Content Team. With over six years of experience in writing across multiple industries, Caryn has worked in publishing, corporate, entertainment, and education, among others. If she isn’t writing for work, she’s writing her Master's thesis in English Literature, which she uses as an excuse to routinely purchase armfuls of books from secondhand shops. When not at her desk, Caryn is an outdoorswoman. You’ll find her on multi-day hikes, in campsites, scaling rockfaces, or trail running… for fun!
by Caryn Oram May 11, 2023
Google Analytics 4 is the most recent iteration of Google Analytics, a free tool that tracks user engagement and website traffic. Released in 2020, GA4 was made available in part to comply with new privacy regulations like the General Data Protection Regulation (GDPR) and also to better meet the demands of contemporary digital marketing. Up until now, Univer( ... )
by Caryn Oram Mar 7, 2023
The direct-to-consumer (D2C) business model has seen a steady increase in adoption over the last few years, and this pattern seems likely to continue in 2023. With the increasing popularity of online commerce such as e-commerce platforms and social media shopping features, it is now simpler for companies to interact with customers directly, and this directly( ... )
by Caryn Oram Jan 12, 2023
It’s the start of a new year, and many of us have assessed the plans and strategies we want to apply in our businesses during 2023. HubSpot is a crucial component of NEXA's general strategy, which is seeking to maximise the use of all the technology we employ, and we’re excited to share some of the newest features HubSpot has launched for 2023. Let's explore( ... )
