HubSpot CRM For Large Businesses

One of the primary issues that comes with Customer Relationship Management (CRM) software for enterprise business is that these organisations are often met with a product “ceiling.” 
This issue becomes even more magnified when large organisations rely on all-in-one marketing, sales and customer service solutions through a CRM platform for their marketing, sales and customer service activities. This is because most CRM systems struggled to connect these activities effectively and scale them to drive business growth. And this was a problem CRM powerhouse HubSpot, faced for a number of years. 

In the past, once an organisation reached a larger size and required specific functionality, the platform was unable to scale with them. Even though the platform housed some of the most advanced features and functionalities, it was simply unable to scale effectively. HubSpot is an organisation that listens to its customers, and today it is fully capable of supporting any business of any size. Since this adjustment, HubSpot has skyrocketed and is far-ahead of its competitors when it comes to enterprise marketing, sales solutions and scalability. 

In this article, we explore HubSpot and its CRM and marketing automation software and how it is expertly designed to help businesses attract leads, generate leads and convert leads into customers. 

Before we dive in, let’s take a look at HubSpot and the features and capabilities it offers its clients.

HubSpot Marketing Automation, Sales and Customer Relationship Management for Enterprise Business

To sum it up, HubSpot is an inbound marketing and sales platform that is designed to help businesses attract visitors, convert leads and close customers. The platform does this by bringing together a range of functionalities and strategies that allow marketing and sales departments to implement, manage, track, measure, and analyse their activities in a single location. 

The HubSpot marketing and CRM features are robust and include everything from social media, content marketing, marketing automation, Search Engine Optimisation and web analytics. Now, going back to the HubSpot customer base, there is a misconception that the platform only works well for SMBs. Of course, HubSpot is a powerful and renowned platform for SMBs and startups, however, it has been optimised for large organisations and is the chosen CRM for large organisations including: BBC, Bitfender and Trello. 

HubSpot has also introduced an Enterprise Suites of solutions that has taken Customer Relationship Management for enterprise businesses to the next level. The marketing hub enterprise is packed with powerful features that are designed to meet growing teams needs with the same ease-of-use the platform has become known for over the years. The Marketing Hub Enterprise stands out amongst its competitors for its organisational scale, ease-of-use, reporting and account-based marketing capabilities. 

Some of the features that come with HubSpot Marketing Hub Enterprise include (but are not limited to):

• Multi-Touch Revenue Attribution: This automatically connects every customer interaction to revenue ensuring your marketing and sales teams have the ability to make strategic decisions that are rooted in business value. 
• Account-Based Marketing: The platform allows you to get your ABM strategy off the ground in minutes as opposed to months. The platform also provides all the tools you require in order to optimise your ABM efforts including company scoring, templates and reporting.
• Chat Targeting: You are able to provide website visitors with a highly relevant and personalised experience designed to increase chat engagement rates and drive the sales pipeline forward. The advanced chat targeting triggers unique chat flows that are based on a visitors location, behaviour on website, referral source and more. This is vital for large businesses looking to streamline engagement and communication processes.
• Greater Capacity: HubSpot Marketing Hub Enterprise also doubled limits across workflows, lists and more and is able to create up to 500 customer reports, 50 custom dashboards and 1000 workflows. 

Then there is the HubSpot Sales Hub Enterprise. This is designed to align with large businesses and their unique sales processes. As opposed to other CRMs on the market, the HubSpot Sales Hub is easy-to-use and roll-out across your organisation. 

Some of the features that come with HubSpot Sales Hub Enterprise include (but are not limited to):

• Custom Objects: With the Sales Hub you are able to create custom objects to keep track of specific information relevant to your business. This allows you to easily sort, automate and report on important sales related data. 

• Sales Analytics: This tool helps you answer the most important questions regarding your sales performance. This is done by bringing your data together in a single place and allows you to get full visibility into your processes in order to deliver exceptional results. 
• Sales Forecasting: This features allows your sales teams to spend less time working on time-consuming spreadsheets and more time strategising their efforts. Your sales data is fully integrated inside HubSpot which gives you the insight you need to forecast sales with confidence. 

• Sales Engagement Tools: Connecting with leads and prospects is made easier through HubSpot Sales Hub. You are able to use templates, sequences, email scheduling and more to maximise the efficiency of your sales team. 

As a large business, you need to work across multiple departments, share data and build context. The HubSpot Growth Suite of Enterprises provide everything you need for marketing, sales and customer service within a CRM. The enterprise suite of services is designed specifically for large businesses and without the complications that enterprise software is known for. 

Essentially, the HubSpot CRM is designed without the complications that enterprise businesses face with other CRMs. 

Now that we have a better understanding of what HubSpot offers enterprise businesses, let’s take a look at the benefits of the platform for large businesses.

How Large Companies Benefit From HubSpot

Large companies have a variety of CRMs and marketing automation platforms to choose from, but HubSpot stands out from the crowd and deserves some serious consideration. In fact, HubSpot is now considered a leader in CRM for large companies. 

So, what are the benefits for large businesses when it comes to using HubSpot? 

• Robust CMS: 

HubSpot provides a Content Management System that is arguably the best CMS on the market today. The application allows its users to build and manage website content without having to code it from the beginning - or know how to code at all. But, how does this benefit large businesses? Slow-loading websites decrease conversion rates by up to 40% - this is a substantial number and cannot be ignored by any business (of any size). 

The CMS also enables businesses to perfectly optimise their webpages for search engines, while allowing marketing teams to manage content and marketing in a single location - which ultimately leads to easier collaboration between larger teams. 

The CMS is of course, mobile responsive and is also designed with the latest User-Experience practices, allowing you to personalise the website experience for every visitor - enhancing user experience, building trust and propelling business growth.

The Benefit: Content Management System ensures easy collaboration between teams, ensures greater user-experience for website visitors which builds trust and drives a visitor through the sales pipeline. 

• Advanced Automation:

Large businesses often lose time and money when teams get inundated with repetitive and time-consuming tasks such as social media monitoring, email campaigns, email responses, and other related and recurring marketing efforts. 

HubSpot understands this frustration and has developed a sophisticated automation and personalisation software that allows your teams to tailor emails, offers and content recommendations based on a lead's actions or behaviours. This saves times and money while nurturing leads and driving them through the sales pipeline. 

The Benefit: Automation saves your sales and marketing teams time, allows more room for strategy and in the end, betters your bottom line.

• Advanced Personalisation:

Personalisation is critical to running a strong inbound marketing strategy and clients of large businesses will be impressed when the communication is personalised. This builds trust and makes leads feel seen throughout the entire purchasing process - and beyond. HubSpot is a leader in inbound marketing and of course, personalisation.

The platform allows you to personalise all your content (including landing pages, emails, website content and more). This means you are able to fill in a company or lead name and send them content based on their actions, preferences, behaviours and where they are within the sales pipeline. Essentially, HubSpot sends out content to leads, at the right time, with the right message. 

The Benefit: Large organisations deal with a large pool of consumers and potential customers. Personalisation builds a sense of trust and community, bettering lead generation, lead nurturing and conversion. 

• Marketing and Sales Alignment:

The HubSpot CRM is a one-stop solution for digital marketing, sales, CMS and service processes. With this in mind, HubSpot has played a role in closing the gap between sales and marketing teams and has now given businesses the opportunity for alignment.

By aligning your sales and marketing teams, both departments gain greater insight into the buyer’s journey. The ideal customer profile or buyer persona should be shaped by both teams as each team has unique insight and key data into the customer and how they interact with the brand. In order to understand your customer you need to have key information about who they are, where they can be found, and what their average day looks like while at the same time you need to know their buying habits, how they make decisions and what their expectations are. And all of this information can be unpacked, analysed and understood if marketing and sales share their insight and data with each other. 

The Benefit: By creating an integrated sales and marketing strategy, you are able to understand how your clients interact with your brand and how they get to the purchasing decision, allowing for smarter marketing campaigns, better sales interaction and greater customer service. 

• Insights and Analytics:

Because of HubSpot’s in-depth tracking, integration and reporting capabilities, large businesses are able to track revenue and keep an eye on marketing and sales progress. Thanks to these reports, teams are also able to make changes and tweaks to any marketing and sales strategy, adapting their processes to what has been learned from the reports. 

HubSpot also offers revenue reports that can track your closed revenue for the year and set specific quotas. And that is not all, your sales team is able to set up daily, weekly, monthly and even annual sales goals on the platform and they are able to track their progress - optimising performance. 

The Benefits: With in-depth insight and analytics, you are able to optimise your business performance through facts and stats. Most CRMs provide vanity metrics but HubSpot provides you with analytics to actually improve your business strategy and optimise marketing and sales performance. 

In Conclusion

When it comes to the HubSpot CRM,  it is clear that that platform is not limited to SMBs or start-up companies. Large enterprises are able to leverage the platform for centralised, powerful marketing and sales automation. The Marketing and Sales Hub Enterprise are a clear example of HubSpots dedication to providing the best possible service for large businesses and the benefits of the platform speak for themselves.

How we can help you

As DXG, we offer the entire suite of HubSpot CRM solutions. HubSpot is a world renowned all-in-one marketing, sales, and service software that offers tools to help your business grow. The software provides a central location for your Search Engine Optimisation, social media, content creation, marketing automation, lead generation, audience segmentation, and more, and is transforming the way the world does business. 

From implementing the HubSpot CMS and CRM systems to training your teams, we transform organisations with the inbound methodology and we adapt HubSpot to suit your business goals. Whether your focus is generating leads, accelerating sales or developing a powerful website, we offer the complete range of HubSpot services to meet your needs. Together, we build your custom solution.