DXG Blog

Insights and perspectives from the front line of digital transformation.

A global view on transformation

DXG delivers digital transformation across sectors and markets worldwide. These experiences give us a rare, real-world perspective on what it truly takes to grow and scale - insights we share here on our blog.

Is Pay Per Click Marketing Still Relevant in 2022?

As the internet continues to evolve, digital marketing tactics progress and shift right alongside. With this in mind, many people have started to question whether or not traditional marketing tactics such as Pay-Per-Click marketing (PPC) have become irrelevant in today's digital landscape.