“We don't regret for a second having asked Markentive to help us set up HubSpot. The team was super responsive and always available, which was a great reassurance given our tight deadlines. Their strategic and operational tips were always top-notch, and we thank them for that. What's more, they were always extremely pleasant to work with!”
Zoé Burgun, Communication & CRM Manager, Haute Route
About Haute Route
La Haute Route’s objective is to deliver an unparalleled 'professional' experience for amateur cyclists. This means not only delivering first class hospitality and event management, but all the key ingredients that make up the culture and experience of professional road racing.
Challenge
La Haute Route wanted to set up an efficient sales & marketing system supported by the all-in-one HubSpot platform in less than 30 days.
Our mission was to define and execute the HubSpot Marketing, CRM & Sales Hub deployment strategy. This meant:
- Preparing the sales & marketing use cases for use in HubSpot (emails, landing pages, CTAs, forms, workflows, etc.)
- Identifying the requirements for syncing HubSpot with online customer accounts
- Customizing the HubSpot CRM in accordance with the daily activity of the hauteroute.org e-commerce website
- Filtering CRM data by contacts and opportunities
- Setting up personalized, cross-dataset, and multi-team sales reports
- Implementing marketing campaigns to generate leads
- Training the sales teams in the use of HubSpot CRM and the Sales Hub suite
Solution
Markentive helped La Haute Route set up its HubSpot software and support its sales, marketing, and customer service teams.
We synced HubSpot with the Sylius e-commerce platform to align the sales & marketing teams around lead generation and customer loyalty.
- Configuration of the CRM system (pipelines, sales cycle stages, recording of interactions with customers, etc.)
- Setting up of personalised reports and dashboards to monitor the indicators of the various teams
- Creation of a marketing automation strategy for the customer service team (event registration confirmation, shopping cart abandonment, customer onboarding, etc.)
- Development of a lead nurturing strategy for converting prospects and building customer loyalty
- Creation of landing pages integrated with the Meetings tool to schedule appointments with prospects.
- A workshop on the use of the prospecting tools of the Sales Hub suite (sequences, templates, tasks, documents)
Results
- 5000 contacts generated in 6 months
- 150 contacts purchased a product for the first time as a result of a nurturing workflow
- 100% of the e-commerce purchases were created as deals in HubSpot
- 100% of the CRM features were deployed (contacts, companies, transactions, pipelines, attribution, reports)
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