“The quality of the consulting was fantastic. Markentive introduced us to several best practices that we now use to achieve our goals. I was amazed by the amount of detail that went into designing the user experience. Our website is intuitive, easy to navigate, and optimized in accordance with the needs of our personas. If you want to stand out and keep growing, then having a partner like Markentive is a must.”
Sorayah Banomyong, Chief Marketing Officer, ReachFive
About ReachFive
ReachFive provides a cloud based Customer Identity and Access Management (CIAM) enterprise platform for B2C to deliver a secure customer experience.
Challenge
The ReachFive website was old, inflexible and could not be modified without the help of a developer. As the company grew, it became increasingly difficult to generate leads.
Sorayah Banomyong, ReachFive's Chief Marketing Officer, decided it was time for a new solution: an easy-to-use CMS requiring no knowledge of HTML/CSS, designed with drag & drop templates and a variety of features that could be aligned with an ABM style B2B marketing approach and upgraded to handle international development with a multi-country website.
The objective was threefold:
- Choose a CMS to make marketing autonomous
- Find a system that could centralise the tools used by the marketing team – ReachFive was using Mailchimp for emails but wanted a more advanced marketing automation solution
- Integrate the new CMS with Salesforce
Solution
ReachFive eventually realised they would need more than just a simple CMS, and that's when they turned their attention to HubSpot. In April 2019, ReachFive purchased CMS Hub and Marketing Hub Professional.
ReachFive then asked Markentive to do the UX/UI design for the new site, integrate the site with HubSpot, and help them plan and manage the project.
It took us less than 3 months to build the ReachFive website with the HubSpot CMS. As part of the project, we created a new identity for the ReachFive brand and built a site that generated leads by way of inbound marketing.
Results
- +80% increase in website visits from December 2019 to February 2020
- +100% increase in new contacts generated over the same period
- 100% of the marketing team trained on the various features of each template in the HubSpot CMS
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