DXG Blog

Insights and perspectives from the front line of digital transformation.

A global view on transformation

DXG delivers digital transformation across sectors and markets worldwide. These experiences give us a rare, real-world perspective on what it truly takes to grow and scale - insights we share here on our blog.

Two Paths, One Outcome: How DXG Helps Businesses Scale & Survive

by Tim Witcherley - CEO Dec 23, 2025

Why Some Businesses Soar - and Others Stall: What DXG Has Learned from Transforming Organisations Worldwide. Scaling a business is rarely linear. One quarter you’re accelerating; the next you’re firefighting. After working with organisations across sectors, cultures and continents, we’ve seen the same truth play out time and again: growth and rescue share mo( ... )

The Growth Trap: Why Your Agency Feels Harder to Run the Bigger It Gets

by Tim Witcherley - CEO Dec 17, 2025

For many marketing agencies, growth is the goal that everything else revolves around. You win bigger clients, build bigger teams, expand capabilities and deliver more ambitious work. From the outside, the business looks confident, capable and thriving.

Is Pay Per Click Marketing Still Relevant in 2022?

As the internet continues to evolve, digital marketing tactics progress and shift right alongside. With this in mind, many people have started to question whether or not traditional marketing tactics such as Pay-Per-Click marketing (PPC) have become irrelevant in today's digital landscape.

Why your business needs to use a Website Grader

A website grader can help you measure the health and effectiveness of your website and show you problem areas which can then be optimised. This article highlights the importance of a website grader, why it’s needed and how DXG can help you every step of the way.

What is inbound social media and why do you need it?

Engaging with your audience, and encouraging them to take a desired action, like viewing your latest blog post, in an authentic way, is at the heart of inbound social media marketing.

Transformation vs Digitisation: What's the difference?

There is a significant difference between a digital transformation strategy and a digitization strategy for business.