DXG Blog

Thoughts from the front line of Digital Transformation.

Toni Becker - Website Content Writer at Digital Nexa

Toni Becker - Website Content Writer at Digital Nexa

Toni is a writer with degrees in media, journalism and dramatic art. She began her career as an actress but soon realized that writing was her passion. She has worked in the marketing, social media and content writing space for over a decade and looks forward to expanding her knowledge and skill everyday. When Toni isn’t writing, she spends her time working as an activist in the mental health space.

Creating an Integrated Sales and Marketing Strategy

In order to achieve a successful integrated and sales marketing strategy, it comes down to open communication, departmental alignment and well-managed systems designed to help performance across both teams.

Choosing the right CRM for Your Business

Customer Relationship Management (CRM) is the most powerful and efficient approach to reaching, maintaining and creating relationships with potential and current customers.

Transformation vs Digitisation: What's the difference?

There is a significant difference between a digital transformation strategy and a digitization strategy for business.

HubSpot CRM For Large Businesses

One of the primary issues that comes with Customer Relationship Management (CRM) software for enterprise business is that these organisations are often met with a product “ceiling.”

What is a Digital Transformation Strategy?

A digital transformation strategy refers to a plan of action that strategically outlines how a business can position itself in the digital economy.

Migrating from Salesforce to HubSpot

With its advanced technology combined with its strategic approach to marketing, sales and service tools, many businesses are choosing HubSpot as their preferred CRM.