DXG Blog

Thoughts from the front line of Digital Transformation.

A unique, global perspective

As DXG, we deliver digital transformation across multiple sectors, cultures and continents. This vast experience gives us a unique perspective, and one we’d like to share with you through our blog.

Is Pay Per Click Marketing Still Relevant in 2022?

As the internet continues to evolve, digital marketing tactics progress and shift right alongside. With this in mind, many people have started to question whether or not traditional marketing tactics such as Pay-Per-Click marketing (PPC) have become irrelevant in today's digital landscape. 

The Importance of Marketing Operations for your Business

The term “Marketing Operations” is used to describe the function of the marketing team within an organization. These operations include marketing technology, teams and processes that align to optimize all elements of marketing and sales.

The Ultimate CRM Selection Guide and Checklist - Blog

Selecting the right Customer Relationship Management (CRM) software for your organization can become overwhelming due to the variety of options available. Our CRM Selection Guide and Checklist has been crafted to help you organize and manage the selection process, allowing you the space to select a CRM suited to your business requirements and departmental ne( ... )

What is the Difference Between RevOps and SalesOps?

Revenue is a driving force for business success. The key is to view revenue as more than just an end; instead considering the means to the ends as well. It saves time and increases earnings by focusing on the processes involved in generating revenue. Sales are a key element of this. That said, here are the key differences between these two operations and why( ... )

Why your business needs to use a Website Grader

A website grader can help you measure the health and effectiveness of your website and show you problem areas which can then be optimised. This article highlights the importance of a website grader, why it’s needed and how DXG can help you every step of the way. 

What is inbound social media and why do you need it?

Engaging with your audience, and encouraging them to take a desired action, like viewing your latest blog post, in an authentic way, is at the heart of inbound social media marketing.